MACLAURIN BLOG ARCHIVE : July 2012
NextGen Series
Jul 25, 2012
We started working on the NextGen Series a little over a year ago, and for someone whose life revolves around football, it has been an amazing project to be involved in. Starting with 16 of Europe’s finest clubs, the tournament captured the imagination of the fans and the media almost immediately and game by game, NextGen grew to become one of the most exciting competitions to grace the 2011/12 season. With MacLaurin colleagues I travelled Europe, following the games, getting a chance to see the behind the scenes action, and meeting some of the best football writers from the continent.
I genuinely believe youth football as a whole was scarcely written about before the NextGen Series and its arrival last season excited fans and journalists alike by giving them the chance to follow some of football’s rising stars. You could see people’s faces light up when they spotted the players that showed outstanding individual talent, and it got everyone debating who would make it as the “next Messi”.
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Seal the deal with an app by Anna Nalborczyk
Jul 16, 2012
Last week saw the launch of the Close My Deal web app by international negotiator Clive Rich.
This was a clever move by the 52-year-old trained barrister who has secured more than £10billion worth of deals for multinational companies such as Sony, Yahoo and Napster, over the last 25 years.
Despite his strong credentials it can be tricky to know how to promote the Clive Rich brand. Negotiation isn’t tangible. It can’t be touched or tasted. And because it’s a skill, it is a hard concept for consumers and journalists to understand.
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