MACLAURIN MEDIA BLOG
Seal the deal with an app by Anna Nalborczyk
Jul 16, 2012
Last week saw the launch of the Close My Deal web app by international negotiator Clive Rich.
This was a clever move by the 52-year-old trained barrister who has secured more than £10billion worth of deals for multinational companies such as Sony, Yahoo and Napster, over the last 25 years.
Despite his strong credentials it can be tricky to know how to promote the Clive Rich brand. Negotiation isn’t tangible. It can’t be touched or tasted. And because it’s a skill, it is a hard concept for consumers and journalists to understand.
The dilemma is identifying how to raise awareness of the brand – and the answer it seems is through modern technology.
Latest statistics show that 82% of the UK population has access to the internet via a combination of PCs, laptops, mobile phones and tablets such as the iPad. Close My Deal is a web app which means that it is available as a website, but is optimised for all mobile devices, making it a convenient tool for users.
In the app, Clive is able to offer tangible examples of how negotiation can be applied to everyday life – both at home and in the workplace. He also offers step-by-step guides and feedback and tips, which gives users a greater understanding of what negotiation is and raises awareness of his brand.
From a PR perspective the examples of various scenarios from buying or selling a car to negotiating a pay rise at work, offer targeted coverage opportunities in a variety of publications from national newspapers to women’s weeklies using different news angles and hooks.
And to increase his customer reach and improve brand loyalty, the app allows consumers to access Clive’s Twitter and Facebook accounts or his website for more information.
Being the first and the only one to offer a niche web app, is a deal-maker for Clive Rich.
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