Sara Murray is one of the UK’s leading female entrepreneurs and businesswomen. In 1999, Murray founded inspop.com, an online insurance comparison marketplace, which she expanded into a multi-million pound company before selling to Admiral Group, who renamed it Confused.com. Murray has now developed buddi – the world’s smallest miniaturised global positioning system designed to track and locate vulnerable people. buddi is now being used by more than 70 councils and NHS trusts across the UK.
www.buddi.co.uk