Having been made redundant in the 1990s, Will seized upon this sudden free time to develop a new shaving oil - a product inspired by his long-running battle with razor burn.
The KoS brand has now overtaken Wilkinson Sword and Nivea to become number two to Gillette in the shaving prep market in the UK, and the products have also taken off in the USA. King of Shaves has won many consumer awards including ‘Best Wet Shaving Product’ by FHM. In 2008 Will King launched the Azor - the first British designed and made razor in over 100 years. That same year King of Shaves won the CBI Company of the Year Award.
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