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Rajar results are in!
Aug 4, 2011
Quarterly radio listening figures have been published today and it’s an interesting time for Global Radio – as they surpass the 20 million listener barrier for the first time. That means that just over 20 million people from around the UK are tuning in to a Global station like Heart, Capital, XFM or Classic every single week!
This set of results has importantly seen the consolidation of the Heart and Capital networks, which is a significant step for Global as their “national networks, delivered locally” campaigns show success around the country.
It’s also amazing to see that 91.7% of the UK population tune in to radio every week – this is the highest figure since records began in 1999. In the modern world of TV, Internet and social media that’s a massive number of people that are still using radio on a regular basis. These people are also tuning in for longer with radio listening hours increasing year on year to 1,076 million hours per week or 22.6 hours per listener – great news for the radio industry overall.
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