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Rajar Results Q3 - Capital adds 200,000 listeners
Oct 28, 2010
Yes, it’s Rajar time again. And this time I am not the Broadcast radio editor, so, for once, I have enjoyed writing about it. Why, you ask? Firstly, Thursday was my day for long lunches, so when I had to remain in the office to write Rajar copy, I did it with a very heavy heart. Secondly, I loathed taking phone calls from bad PRs spinning their story (obviously MacLaurin were not amongst the bad ones!) Thirdly, no more waking up at stupid o’clock to write the stories up. Fourthly, I no longer have to spend all day writing about almost every station in the country to avoid their wrath and finally, I don’t feel the need to take sides [not that I ever did, of course.]
The top line has to be that the commercial sector picked up listening share from the BBC and increased its reach by half a million people over the past quarter to set a new record.
Commercial radio’s share increased from 43.2% in the second quarter this year to 43.4% in the third quarter (28 June to 19 September), up year-on-year from 42.4%. Well done, commercial sector. I can almost hear Andrew Harrison cheering from the other side of London.
Global Radio juggernaut 95.8 Capital FM recorded another great set of results in what was a very positive quarter for the commercial sector across the board. Capital swapped places with its stable mate Heart London, making them the number two and three commercial radio stations in London in terms of reach.
Johnny and Lisa are the most listened to commercial breakfast show
Capital added an impressive 200,000 listeners, a result which put it just behind Magic 105.4, still the biggest commercial London station.
The former also held onto the most listened to commercial breakfast show, with Johnny and Lisa reaching 1.15 million people weekly. Heart Breakfast with Jamie and Harriet claimed second spot with 834,000 listeners.
The boost in audience is great news for Capital, which goes national from 3rd January, when Global Radio rebrands a number of its existing stations.
In stark contrast, BBC Radio 1’s outspoken breakfast show host Chris Moyles saw his listenership drop 500,000 over the period. Has the tide turned for Moyles and his chums?
Last but not least, Absolute Radio - which rebranded two years ago from Virgin Radio - saw audiences across all platforms increase 4.2% to 1.6 million.
Yes, it’s Rajar time again. And this time I am not the Broadcast radio editor, so, for once, I have enjoyed writing about it. Why, you ask? Firstly, Thursday was my day for long lunches, so when I had to remain in the office to write Rajar copy, I did it with a very heavy heart. Secondly, I loathed taking phone calls from bad PRs spinning their story (obviously MacLaurin were not amongst the bad ones!) Thirdly, no more waking up at stupid o’clock to write the stories up. Fourthly, I no longer have to spend all day writing about almost every station in the country to avoid their wrath and finally, I don’t feel the need to take sides [not that I ever did, of course.]
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